We waxed some philosophy on the dying newspaper industry today.  And after coming to no solid conclusions, we talked about some cool sites and links to make up for it.fridaytrafficreport.com, Newspapers as dead as the trees they’re printed on?

It’s a good short read . . . and if you advertise anything online, including yourself on the social networks, this is an important topic to consider.  …please enjoy!

Hey, It’s Zack here…Happy Friday! I’m excited for the weekend.

Dang, last night I was on the MOST POWERFUL webinar so far in 2010.  An experienced online marketer named Kevin Wilke teamed up for a launch of something called Local Business Money Machine with my favorite online dude Ryan Deiss.

I believe this info-product is going to go over very BIG! Here’s why Local Business Owners are going to become a way for those with online experience to make some serious money together.

1.  Plumbers, Dentists, Carpet Cleaners, Contractors, Locksmiths, Landscapers, etc…they all have been Hit HARD by Recession (down 30% or more)

2.  What used to work (Yellow Pages, Newspapers) no longer works and is extremely expensive. ($20,000 to $200,000 a year)

3.  Local Business Owners KNOW the Internet is the future…But have NO idea what to do…and this is where you come in.

4.  Even if the business owners did know, they don’t want to or can’t do their own online marketing…

5.  Working 80 hrs/wk, plus masters of their trade these local small business people are shelling out huge money to keep name recognition in the traditional ads in their area.

6.  You only need a handful of customers to be making a full-time income, working from home, setting your own schedule, having a blast, and making a HUGE difference.

7.  How?? Online Local DOMINATION…You turn your client into THE #1 AUTHORITY ONLINE for their local market.

8.  They go from not even close to sniffing page 1 of Google…To being EVERYWHERE…

9.  In “Local Search”, “Natural Search”, “PPC”, and their “Content” in Top 10, more “Consumer Reviews” than anybody else (and more)…They are now the AUTHORITY online.

10.  98% of searchers choose a business on page 1.

Click the link below to see it now…
http://www.zackcovell.com/local-business

The recession has hit ALL businesses and the Internet is becoming a replacement for traditional advertising methods, like the newspaper and yellow pages of the phonebook.

Almost 5,000 people joined me and Kevin Wilke as he shared how many of his students are making $10K per month and more helping local businesses get on line.

1 out of 3 of online searches are for a local business and 81% of people first research online these days before any other method.

I used to build homes and if I look at the local construction companies in my area today online, they are virtually non-existant.  Yet many of those same companies are advertised in the Yellow Pages…yuck! I just threw my newly delivered phonebook into the recycling last month. In fact, when I searched Google in my area with the keyword “Astoria Construction” what I found was the top listed company was located over 125 miles away from this town.

Now that’s just too sad for the local yokels who are trying to make a living and find new customers, but have a website made from their buddy and not updated since 2003   As you can see above the top 3 spots on Google are Not Local Businesses where I live, which means it’s a wide open market.  Don’t let your competitors grab that top spot. Over 60% of the clicks happen on the top 3 spots. See Picture above.

Kevin is allowing me to send out ONE and only ONE post re-capping last nights program.

Click the link below to see it now…
http://www.zackcovell.com/local-business

This is the easiest way I think I have ever heard for the average Joe to make real money online. This business is easy to understand and easy to execute. And for the naysayers or skeptical, I’m this way…do your own research and you’ll see. It’s not based on SEO and PPC and all this techie stuff either.

If your looking for a real lasting career (NOT A JOB) this may be your best answer.

Get it while you can,

P.S. This link will be removed as soon as I am sure you have had a fair chance to look at it.

It’s time to get focused. Don’t screw this up. Go now

Click the link below to see it now…
http://www.zackcovell.com/local-business

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• Put your business on the map (e1evation.com)
• Local Search Predictions for 2010 (marketingvox.com)
• Why SEO Is Important For Little Business! (ronmedlin.com)
• Yellow Pages Gets a Whole New Look (pamil-visions.net)

If you lost everything and had to start over from scratch, what would you do? Well, I would learn a tiny bit about local search and helping local business owners…

This is a eye-tracking study revealing where people look when they peer at a Google search page.

No, this isn’t the bottom contours of the ocean floor or a mountain top…

The higher the peaks the longer they looked at that spot.

This is called a Heat Map (on the right side of photo below)

The color instensity shows us where people clicked on the webpage.

Left side of picture is normal view, Right side is heat map

The higher the click-through ratio (CTR) the more probability your webpage will be found.

The RED color intensity on the top of the Google Search page is obvious, which means if your businesses website is not one of the top 3 listed, you might find it difficult to drive a lot of people to your home page.

Read Full Article

***This is why being at the TOP of Google’s First Page is important for local businesses in their area***

…please enjoy…

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