“Coherence is a mere matter of beliefs “fitting together”, whereas truth is a
special relationship between one’s beliefs and the world.” – Kevin T. Kelly
So let’s have the truth after all! How much of your business is above water? Like the iceberg in the pic below we both know that only 10% of what we are all about is Above Water while the rest (~90%) of our personality, ideas, goals, dreams, and aspirations are below the water line. As you can see in the pic below what stands above the water line dwarfs all the mass and size of the iceberg underwater.




