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Local Small Business Owners NEED Your HELP, How Do You Approach Them and Close Them Without “selling” Them?

Posted on 03 March 2010 by Zack Covell

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If you lost everything and had to start over from scratch, what would you do? Well, I would learn a tiny bit about local search and helping local business owners…

This is a eye-tracking study revealing where people look when they peer at a Google search page.

No, this isn’t the bottom contours of the ocean floor or a mountain top…

The higher the peaks the longer they looked at that spot.


This is called a Heat Map (on the right side of photo below)

The color instensity shows us where people clicked on the webpage.

Left side of picture is normal view, Right side is heat map

The higher the click-through ratio (CTR) the more probability your webpage will be found.

The RED color intensity on the top of the Google Search page is obvious, which means if your businesses website is not one of the top 3 listed, you might find it difficult to drive a lot of people to your home page.

Read Full Article

***This is why being at the TOP of Google’s First Page is important for local businesses in their area***

…please enjoy…

Want to Learn More – Click Here?

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19 Comments

  1. Links About Google

    on 3rd Mar, 10 05:03pm

    Local Small Business Owners NEED Your HELP, How Do You Approach Them and Close Them Without "selling" Them?: http://bit.ly/bijXbK

    reply to this comment

  2. Leo Vidal, JD MA CPA

    on 4th Mar, 10 04:03am

    Local Small Business Owners NEED Your HELP, How Do You Approach …: Local Small Business Owners NEED Your HELP, H… http://bit.ly/c2gj5X

    reply to this comment

  3. Kathy Sammons

    on 10th Mar, 10 09:03am

    Thanks for the additional info on this.
    Keep the good work.
    Kathy

    reply to this comment

  4. jeffmitchell

    on 10th Mar, 10 06:03pm

    It is really a great idea…and even better that most areas are truly wide open for these services. I have a good freind who makes some pretty decent coin just making simple sites for SB's

    Jeff Mitchell

    reply to this comment

  5. Yo Le

    on 11th Mar, 10 08:03am

    Zack,

    I'm just curious what type of clients you've had success with thus far with small biz owners and the response they have when the discover what's possible with social media and internet marketing?

    Looking forward to your answer.

    - Yo

    reply to this comment

  6. Zack Covell

    on 11th Mar, 10 09:03am

    I'm currently working with 3 companies. One is for short-sale real estate, one is for property management, and one does high-end furniture sales. I have been working with them for only a short time and am currently developing their sites and social media connections between those sites.

    Press releases and the articles for their sites seem to take the most time.

    Other than all that, it's fun educating and working with them. The biggest hurdle I am finding is that even before I get started these business owners would rather not do anything online, so I have to show them the factual numbers to prove to them that getting online and having some websites and social media is very POWERFUL…so yes, I have to try and sell them on the concept by way of numbers and facts of what and who is online in their niche.

    I'll give you a better report back once I start getting them a few more clients/customers. Zack

    reply to this comment

  7. John Stone

    on 11th Mar, 10 12:03pm

    Zack,

    Thanks for the follow up to first article on this subject!

    John

    reply to this comment

  8. katherinedroguett

    on 11th Mar, 10 04:03pm

    This is awesome! my husband and I know so many people that could benefit from this.

    Katherine

    reply to this comment

  9. Zack Covell

    on 11th Mar, 10 03:03pm

    RT @zackcovell Local Small Business Owners NEED Your HELP, How Do You Approach Them and Close Them Without Selling Them?. http://is.gd/9DQOa

    reply to this comment

  10. billpalte

    on 15th Mar, 10 12:03pm

    Hey Zack,
    Great followup on your previous post.

    My marketing concept is somewhat different. I am currently only contacting businesses that have websites up. Then I help them with their keywords, local niches (including local towns & counties), and how to improve their online presence. Response has been about 50 – 50. Many with websites don't want to do anything else with them. They feel they have been ripped off when they were talked into posting the sites and don't want to throw more money at them.

    So, I agree, education is required.

    To Your Continued Success,
    Bill

    reply to this comment

  11. Bill Palte

    on 15th Mar, 10 12:03pm

    RT @zackcovell Local Small Business Owners NEED Your HELP, How Do You Approach Them and Close Them W.. http://is.gd/9DQOa

    reply to this comment

  12. bobhoward

    on 17th Mar, 10 04:03am

    I was aware of the high viewing areas in Google. The real key is how to get there and stay there. Getting the small local business to participate in this is challenge unless you can demonstrate results. Interesting market.

    reply to this comment

  13. The Unified Tribe

    on 10th May, 10 12:05pm

    Local Small Business Owners NEED Your HELP, How Do You Approach Them and Close Them… http://bit.ly/dzLywG | RT @zackcovell #UTribe

    reply to this comment

  14. Oliver Tausend

    on 10th May, 10 12:05pm

    Local Small Business Owners NEED Your HELP, How Do You Approach Them and Close Them without Selling… http://bit.ly/dzLywG | RT @za #UTribe

    reply to this comment

  15. Rodrigo Inacio

    on 10th May, 10 01:05pm

    Local Small Business Owners NEED Your HELP, How Do You Approach Them and Close Them without Selling… http://bit.ly/dzLywG | RT @za #UTribe

    reply to this comment

  16. Gina Nero

    on 10th May, 10 01:05pm

    Local Small Business Owners NEED Your HELP, How Do You Approach Them and Close Them without Selling… http://bit.ly/dzLywG | RT @za #UTribe

    reply to this comment

  17. John Stone

    on 10th May, 10 07:05pm

    Local Small Business Owners NEED Your HELP, How Do You Approach Them and Close Them without Selling… http://bit.ly/dzLywG | RT @za #UTribe

    reply to this comment

  18. srana25

    on 11th May, 10 03:05am

    Local Small Business Owners NEED Your HELP, How Do You Approach Them and Close Them without Selling… http://bit.ly/dzLywG | RT @za #UTribe

    reply to this comment

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