The power of an integrated social media

With so many choices of social media  ”to Twitter Facebook YouTube LinkedIn for  ”it’s no wonder that many companies have disrupted a media social strategy | no strategy at all. All their online entities, including its website and blog, are separated from each other. As a result, may have a lot of Twitter followers Fans or Facebook, but not as much Internet traffic and not many sales as they’d like. The key is that its entire line of social media and the efforts together in an integrated strategy that positively impacts your company’s bottom line.

For example, your company probably has a website web, and you can even have a blog. But my blog is connected to your website? Are all of your blog traffic counting as web site traffic? If you also have an account Twitter and Facebook fan page, are his followers and fans can connect easily to your website? If you have how-to products or videos on YouTube has created a YouTube channel that also links to your blog / website / Facebook / Twitter and all other social media accounts? For most companies, the answer is no.

Remember that search engines rank your website in many ways. The part of the equation is the amount of traffic your website receives, and the keywords you use. If all keywords in your blog and also in their places of social media, why not have it all integrated in one place and not scattered all over the internet? If your company is in 20 different locations that are not connected, then you’re losing some traffic Website seriously. It’ s always better to multiply their efforts, rather than dividing them.

So instead of thinking, Our company has a fan page, someone watching Twitter, have a web site, our marketing person is doing blogs, and our sales manager to put some of our sales presentations on SlideShare, have to think, All our line and social media activities together to support our brand and people from ARENA  only see our fan page or one of our videos on YouTube, they’re watching everything we do because it’s all integrated.  By adopting an integrated strategy, people will find you more easily and grow their customer base.

Get It Together

If you’re just starting your social media activities separate account or accounts, joining everything together is very simple. Here are some guidelines to consider.

• Start with your philosophy, not technology.

The first step is recognizing that you need an integrated strategy that brings everything together. As you can see the value of monitoring Twitter and have a fan page on Facebook, imagine how much stronger his mark would be if all his supporters and fans to easily find your site without having to search. So you want all media social activities to be integrated with your existing website instead of having to be outside their own thing.

• Keep your brand consistent.

The mark on your website and brand used in your traditional marketing efforts should also be reflected in their social media activities communication. This includes your logo, slogan, colors, and images. For example, both on Twitter and YouTube let you customize your pages background with your logo, contact information and links to your blog, website, and other platforms of social media. His Facebook fan page can also show the logo and live links. The same applies to many other options for social media. Provide your own brand elements present in many places as possible.

• Create an integrated strategy for your message too.

Your message has to be much consistency as their Sites appearance. Therefore, create a strategy for the key messages that come out. Instead of thinking, Here’s what we do on Facebook and these are the types of positions that we wrote on Twitter, creating a core message of all social media activities. What is the information you want to convey to you and all your employees to send messages that will help the company achieve its goals?

• Go to all parties.

Don’ t limit your company is active only in the most popular social sites in the media. Go to all. For example, if you have a video to post, why only post it on YouTube? There are many video sharing sites available. The same is true for sites business networking, photo sharing sites, construction sites of the relationship, etc. Remember, the more your heart out there again more you set in place. It’ s all about expanding its scope. And the good news is that most if not all, social media sites are free and are becoming more and more business-friendly every day.

• Use technology to your advantage.

Yes, going to several social media sites to make regular announcements can be time consuming. Therefore, we will make technology work for you. Programs such as ping.fm allow you to send a message to many different sites with the click of a button. So there’s no need to access multiple accounts and then typing the same ad repeatedly. With todays technology, you can put your messages into one or two places and forwarded to all media social sites.

Integration is the key

These days, companies are adopting and using the media social for everything from customer service to the mark. Because the media is transparent (can see Whats happening in real time), open (anyone can participate), dynamic (it’s two-way communication) and organic (grown without advertising), business receive large profits with little investment. As a result, businesses and customers can now participate with others as they have relevant conversations and creating communities of interests that benefit both parties.

The key to maximizing the benefits of social media is taking an integrated approach. After all, if someone likes your companyA blogs or tweets, it is likely that they’ll and its products. But if you don’t have a focus integrated social media, your prospects can not know everything that has to offer.

Moreover, all the tools to integrate their efforts are there. You simply have to use them. And as the various social media sites evolve and grow, they’ll add more functions than companies benefit. Therefore, once their accounts are set up, keep checking to make sure you’re taking advantage of everything they have to offer.

The conclusion is that the integration of online and the efforts of social media is the key to lasting success. Harness the power of integration and view companys sales and online ranking grows.

About the Author
Daniel Burrus is considered one of the world’s leading technology forecasters and strategists. He is the founder and CEO of Burrus Research, a research and consulting firm that monitors global advancements in technology driven trends to help clients better understand how technological, social and business forces are converging to create enormous, untapped opportunities. The New York Times has referred to him as one of America’s top three business “gurus” in the highest demand as a speaker. For more information on the services and products offered by Daniel Burrus, please visit: http://www.burrus.com or call 1-262-367-0949

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